Most Popular HGTV Show by State

HGTV has become a staple in American households, offering a mix of home renovation TV shows, real estate, and design-focused entertainment. From iconic duos like Chip and Joanna Gaines on Fixer Upper to the tough-love transformations of Love It or List It, these shows have influenced how we think about our homes—and what we expect from our living spaces.

By analyzing Google Trends data from June 2024 to June 2025, we identified which HGTV show each U.S. state searched for the most. The results spotlight not just local favorites but national frontrunners that dominate across multiple regions.

The Most Popular HGTV Show in Every U.S. State

A map of the U.S. showing each state’s favorite HGTV show.

Leading the pack is Property Brothers, which earned the top spot in 13 states—more than double that of any other show. Its popularity spans every U.S. region, ranking #1 in the Midwest, Northeast, South, and West, making it the most searched HGTV show in the country. The show’s mix of real estate savvy and accessible renovations likely explains its wide appeal among fans of home improvement shows.

Regional Highlights and Standouts

While Property Brothers is the national front-runner, several shows saw strong regional or state-specific interest:

Extreme Makeover: Home Edition claimed the top spot in five states, including Kansas, Kentucky, and Oklahoma, suggesting lasting appeal for emotional transformations and community-centric stories.
Fixer Upper continues to make an impact nearly a decade after its debut, leading in Texas, Missouri, and West Virginia—states where its rustic-modern aesthetic resonates strongly.
Shows like Renovation Resort Showdown and House Hunters International saw dual-state wins, while more niche programs, including The Flip Off (North Dakota) and Scariest House in America (Rhode Island), highlight localized viewing habits and tastes.

These results reflect a mix of nostalgia, personality-driven storytelling, and creative vision that often characterizes the best HGTV shows.

Regional Similarities Show Broader Viewing Trends

Beyond state-by-state differences, clear patterns emerged by region:

The South leaned heavily toward shows like Property Brothers, Fixer Upper, and Home Town Takeover, reflecting a strong cultural emphasis on homeownership, design, and Southern hospitality.
The West embraced lifestyle-forward and design-centric content, including The Flipping El Moussas (California), Rock the Block (Utah), and Renovation 911 (Oregon).
In the Northeast, traditional renovation favorites like Property Brothers, Extreme Makeover: Home Edition, and Fix My Frankenhouse captured regional attention.
The Midwest showcased a balance between value-driven shows, such as Bargain Block (Michigan) and No Demo Reno (Iowa), and long-standing classics like Property Brothers.

These findings indicate that while HGTV fans share a common interest in home renovation TV shows, their preferences vary significantly depending on location, culture, and even regional housing trends. The enduring popularity of the best HGTV shows suggests that they not only entertain but also inform Americans on how to approach design and real estate decisions.

Conclusion

HGTV shows do more than entertain. They influence how Americans think about buying, renovating, and investing in their homes. Whether it’s the budget-friendly tips on Bargain Block or the polished flips on Property Brothers, these shows reflect a growing interest in real estate and home improvement across the country.

“Popular HGTV programming reflects more than America’s choices in entertainment; it mirrors the aspirations and challenges of today’s homeowners and real estate investors,” says Jacob Neff, Executive Vice President at Deed Street Capital. “From flipping properties to financing renovations, these shows highlight the very real decisions many homeowners face. That’s why having flexible financial options in the real world, like selling a private mortgage note, can be crucial in helping individuals take advantage of opportunities or overcome obstacles in their property journey.”

At Deed Street Capital, we understand that a home is more than just a place to live. It’s often one of your most valuable financial assets. That’s why we help note holders turn their seller-financed mortgage notes into cash through a simple and efficient process.

Get a quote today to see how Deed Street Capital can help you access your equity and move forward with your financial goals.

Methodology

To determine the most popular HGTV show in every U.S. state, we analyzed search interest for more than 50 of the most well-known HGTV shows using Google Trends data from June 2024 to June 2025. By comparing regional search interest, we identified each state’s favorite show, using high search volume as a proxy for popularity.